Privacy Policy

At Peractio Labs, we believe trust is earned through transparency.

Whether you're exploring our website, requesting a consultation, or partnering with us to build your next digital product, you trust us with your information. Protecting that information is one of our core responsibilities.

This Privacy Policy explains what information we collect, why we collect it, how we use it, and the choices you have regarding your personal information.

We have written this policy in clear language because we believe privacy policies should be understandable -not just legally compliant.

By accessing or using the Peractio Labs website, submitting an inquiry, scheduling a consultation, or engaging our services, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Peractio Labs is an AI-native Product Engineering company that helps founders, startups, growing businesses, and enterprise organizations transform ideas, MVPs, legacy systems, and AI-generated prototypes into secure, scalable, production-ready digital products.

Our services include:

Product Engineering

• AI Product Engineering
• Product Discovery & Strategy
• Mobile Application Development
• Web Application Development
• Backend Engineering
• Cloud Infrastructure & DevOps
• Product Modernization
• UI/UX Design
• AI Integration & Automation
• Technical Consulting
• Throughout this Privacy Policy, "Peractio Labs," "we," "our," and "us" refer to Peractio Labs and its affiliated operations.

2. Scope of This Privacy Policy

This Privacy Policy applies to:

Our website

• Contact forms
• Discovery call requests
• Newsletter subscriptions
• Sales inquiries
• Consulting engagements
• Product engineering services
• Marketing communications
• Events and webinars
• Any other interaction with Peractio Labs
• This Privacy Policy does not apply to third-party websites or services that may be linked from our website. We encourage you to review their privacy policies separately.

3. Information We Collect

The information we collect depends on how you interact with Peractio Labs.

Information You Provide

When contacting us, requesting a consultation, or becoming a client, you may provide information such as:

Full name

• Business email address
• Company name
• Job title
• Phone number
• Country or region
• Project requirements
• Budget information (if voluntarily provided)

Product documentation

• Project briefs
• Attachments
• Messages submitted through our contact forms
• Providing this information is voluntary; however, certain details may be necessary for us to respond effectively to your inquiry.

Automatically Collected Information

When you visit our website, certain technical information may be collected automatically, including:

IP address

• Browser type and version
• Operating system
• Device type
• Pages visited
• Referring website
• Session duration
• Clickstream data
• Time and date of access
• Approximate geographic location derived from your IP address

This information helps us improve website performance, understand visitor behavior, and maintain website security.

Marketing & Communication Preferences

If you subscribe to updates or marketing communications, we may collect information about:

Newsletter subscriptions

• Email engagement (such as opens and clicks)

Webinar registrations

• Event participation
• Communication preferences
• You may unsubscribe from marketing communications at any time using the unsubscribe link included in our emails.

4. How We Use Your Information

We process personal information only when we have a legitimate reason to do so.

Your information may be used to:

Respond to inquiries

• Schedule consultations and strategy sessions

Prepare proposals and project estimates

Deliver our product engineering services

Improve our website and user experience

Analyze website traffic and performance

Maintain the security of our systems

• Communicate with clients throughout projects

Send requested resources and updates

Provide customer support

• Comply with legal obligations
• Prevent fraud and misuse of our services

We do not sell your personal information to third parties.

We also do not use your information for automated decision-making that produces legal or similarly significant effects without appropriate human oversight.

5. Legal Basis for Processing (GDPR)

Where the General Data Protection Regulation (GDPR) applies, we process personal data on one or more of the following legal bases:

Your consent

• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests, such as improving our services and responding to inquiries

Protection of vital interests where applicable

• Where processing is based on consent, you may withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing carried out before consent was withdrawn.

6. Cookies & Analytics

We use cookies and similar technologies to improve your browsing experience, understand website usage, remember preferences, and measure the effectiveness of our website.

Cookies may be used for:

Website functionality

• Performance measurement
• Analytics
• Security
• User preferences
• Depending on your location, you may be presented with a cookie consent banner that allows you to manage your preferences.

Additional information is available in our Cookie Policy.

7. AI Services & Data Processing

As an AI-native product engineering company, Peractio Labs may use trusted AI tools to support internal business processes, including:

Drafting documentation

• Summarizing meeting notes
• Code analysis
• Research assistance
• Internal productivity
• We do not use confidential client information to train public AI models.

Where AI technologies are used in client engagements, appropriate safeguards, confidentiality obligations, and human oversight are maintained.

Our approach to AI governance is described in our Responsible AI Policy.

Information Sharing

International Data Transfers

Data Retention

Security Measures

Your Privacy Rights (GDPR/CCPA and similar frameworks)

Third-Party Services

Children's Privacy

Policy Updates

Contact Information

8. How We Share Your Information

Peractio Labs does not sell, rent, or trade your personal information.

We only share information when it is necessary to deliver our services, operate our business, comply with legal obligations, or protect our rights.

Information may be shared with trusted third parties such as:

Service Providers

We work with carefully selected vendors who help us operate our business, including providers for:

Cloud hosting

• Website analytics
• Customer relationship management (CRM)

Email communications

• Project management
• Scheduling
• Payment processing
• Customer support
• These providers are contractually obligated to protect your information and process it only for authorized purposes.

Business Partners

• Where necessary for delivering a project, we may share limited information with trusted contractors, consultants, or technology partners working under confidentiality obligations.

Legal Requirements

• We may disclose information where required to:

Comply with applicable laws or regulations

Respond to lawful government requests

Protect our legal rights

• Prevent fraud or security threats

Enforce contractual obligations

9. International Data Transfers

Peractio Labs works with clients around the world.

As a result, your personal information may be processed in countries outside your country of residence.

Where required by applicable law, we implement appropriate safeguards to protect international transfers of personal information, including contractual protections and industry-standard security measures.

We take reasonable steps to ensure that all personal information receives an appropriate level of protection regardless of where it is processed.

10. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, including:

Delivering our services

• Managing client relationships
• Maintaining business records
• Complying with legal obligations
• Resolving disputes
• Enforcing agreements
• The retention period depends on the type of information and the purpose for which it was collected.

When information is no longer required, it is securely deleted, anonymized, or otherwise disposed of using appropriate industry practices.

11. Your Privacy Rights

Depending on your location, applicable privacy laws may provide you with certain rights regarding your personal information.

These rights may include:

Right to Access

You may request a copy of the personal information we hold about you.

Right to Correction

You may request that inaccurate or incomplete information be corrected.

Right to Deletion

You may request that we delete your personal information, subject to legal or contractual obligations.

Right to Restrict Processing

You may request that we temporarily limit the processing of your personal information in certain circumstances.

Right to Object

You may object to certain types of processing, including direct marketing communications.

Right to Data Portability

Where applicable, you may request a copy of your information in a structured, commonly used, and machine-readable format.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

Withdrawal of consent will not affect processing already carried out before the withdrawal.

Exercising Your Rights

To exercise any of these rights, please contact us using the details provided at the end of this Privacy Policy.

We may request verification of your identity before processing certain requests.

12. Data Security

Protecting client and visitor information is fundamental to how we operate.

Peractio Labs implements appropriate administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

Our security practices may include:

• Secure cloud infrastructure
• Encryption in transit using HTTPS/TLS

Access controls and authentication

• Role-based permissions
• Secure software development practices
• Regular security updates
• Monitoring and logging
• Backup and disaster recovery procedures

Although we use commercially reasonable security measures, no method of electronic storage or transmission over the Internet can be guaranteed to be completely secure.

13. Third-Party Services

Our website and services may integrate with trusted third-party platforms.

Depending on the services provided, these may include:

• Google Analytics
• Google Tag Manager
• Google Search Console
• Microsoft Clarity
• LinkedIn
• GitHub
• Calendly
• HubSpot
• Stripe
• AWS
• Microsoft Azure
• Google Cloud Platform
• OpenAI
• Anthropic
• Other reputable technology providers

These third-party services operate under their own privacy policies.

Peractio Labs is not responsible for the privacy practices of external websites or third-party platforms.

14. Children's Privacy

Peractio Labs provides services intended for businesses, organizations, and professionals.

Our website and services are not directed toward children under the age of 13 (or the minimum age required under applicable law).

We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete that information promptly.

15. Changes to This Privacy Policy

As our business evolves, we may update this Privacy Policy to reflect changes in:

Our services

• Applicable laws
• Technology
• Security practices
• Business operations
• When significant changes are made, we will update the "Last Updated" date shown at the top of this page.

Where required by law, we will provide additional notice before material changes become effective.

We encourage visitors to review this Privacy Policy periodically.