Cookie Policy

At Peractio Labs, we use cookies and similar technologies to improve your experience, understand how our website is used, enhance security, and help us continuously improve our products and services.

This Cookie Policy explains what cookies are, how we use them, and the choices you have regarding their use.

This policy should be read together with our Privacy Policy, which explains how we collect, use, and protect personal information.

1. What Are Cookies?

Cookies are small text files that are stored on your computer, smartphone, or other device when you visit a website.

Cookies allow websites to remember information about your visit, such as:

Your preferences

• Browser settings
• Login sessions (where applicable)

Language preferences

• Device information
• Website performance
• Cookies help make websites faster, more secure, and easier to use.

2. Why We Use Cookies

Peractio Labs uses cookies to:

Ensure our website functions correctly

• Improve website performance
• Understand how visitors use our website
• Measure the effectiveness of our content
• Improve navigation and usability
• Remember your cookie preferences
• Protect our website against abuse and security threats
• We do not use cookies to sell your personal information.

3. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the operation of our website.

They enable core functionality such as:

Page navigation

• Security
• Form submissions
• Session management
• Cookie preference storage
• Without these cookies, certain parts of the website may not function correctly.

Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website.

Information collected may include:

Pages viewed

• Traffic sources
• Time spent on pages
• Device types
• Browser information
• User journeys
• This information is aggregated and used to improve the performance and usability of our website.

Functional Cookies

Functional cookies remember your preferences to provide a more personalized browsing experience.

Examples include:

• Preferred language
• Cookie consent choices
• User interface preferences
• Previously entered information (where appropriate)

These cookies help create a smoother experience for returning visitors.

Marketing Cookies

If enabled, marketing cookies may be used to understand how visitors engage with our content and to measure the effectiveness of marketing campaigns.

These cookies may be placed by trusted third-party platforms.

Marketing cookies are only used where permitted by applicable law and, where required, with your consent.

4. Third-Party Cookies

Our website may use trusted third-party services that place cookies on our behalf.

Depending on the services we use, these may include:

Google Analytics

• Google Tag Manager
• Google Search Console
• Microsoft Clarity
• LinkedIn Insight Tag
• Meta Pixel
• Calendly
• HubSpot
• Each third-party provider operates under its own privacy and cookie policies.

We encourage you to review their policies for additional information.

5. Managing Your Cookie Preferences

You can manage or disable cookies through:

Your browser settings

• Cookie consent banner (where available)

Device privacy settings

• Please note that disabling certain cookies may affect the functionality or performance of our website.

6. Cookie Consent

Where required by applicable law, Peractio Labs will request your consent before placing non-essential cookies on your device.

You may:

Accept all cookies

• Reject non-essential cookies
• Customize your cookie preferences
• Your choices can typically be updated at any time through our cookie settings.

7. How Long Cookies Remain on Your Device

Cookies may remain on your device for different periods depending on their purpose.

Session Cookies

Session cookies are temporary and are automatically deleted when you close your browser.

They help maintain website functionality during your visit.

Persistent Cookies

Persistent cookies remain on your device for a defined period or until you delete them.

They help remember preferences and improve future visits.

The duration of persistent cookies depends on the specific cookie and its purpose.

8. Updates to This Cookie Policy

As our website and services evolve, we may update this Cookie Policy to reflect changes in:

Technology

Legal requirements

• Analytics tools
• Marketing practices
• Website functionality
• When material updates are made, the "Last Updated" date at the top of this page will be revised.

We encourage visitors to review this policy periodically.